Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

10/12/2019
CGSM 2019 to Co-locate with Path to Purchase Expo
EnsembleIQ next month will unite two of its well-known industry events next month when the 16th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.

Peter Breen
10/8/2019
Are Consumer Goods Leaders Ready for What’s Next?
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Peter Breen
9/30/2019
Making the Most of 360-Degree Digital Images
The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Peter Breen
9/22/2019
Keeping Shoppers Engaged in the ‘Brandless’ Era
As private label penetration grows, national brands should consider unique loyalty-building programs

Peter Breen
9/11/2019
CGSM 2019 to Spotlight Cutting-Edge Tools
In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Peter Breen
9/10/2019
What Does the CCPA Mean for the Grocery Industry?
Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

Peter Breen
9/3/2019
The New CMO: Innovative Growth Champion
Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

Peter Breen
8/27/2019
Which Ad Metrics Add Up to Success?
However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?

Peter Breen
8/27/2019
Tech Maven Shelly Palmer to Keynote CGSM 2019
The industry veteran will help attendees of the 16th annual Consumer Goods Sales & Marketing Summit understand how to leverage emerging technologies to prepare for whatever is coming next.

Peter Breen
8/22/2019
Standout ‘Disruptor Brands’ Explain Their Journeys at CGSM 2019
The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

Peter Breen