Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

12/17/2017
Structuring an Innovation Engine
An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

Peter Breen
12/17/2017
It’s Business Unusual for CPGs
Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

Peter Breen
12/17/2017
1WorldSync Partners with Label Insight
The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.

Peter Breen
12/12/2017
Deloitte CMO Survey: Analytics Spending to Quadruple in Three Years
The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Peter Breen
12/12/2017
Target Buys Shipt Home Delivery Service
The deal expedites the retailer's efforts to quickly and efficiently bring same-day delivery service to consumers across the U.S.

Peter Breen
12/5/2017
Fruit of the Loom Puts Underpants in the Mail
The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors.

Peter Breen
12/5/2017
Southeastern Grocers Uses RangeMe to Find Business-Ready Brands
Retailers like Southeastern Grocers are using a new premium service from product discovery platform RangeMe to find new items to bring to shoppers.

Peter Breen
11/27/2017
Retail & Consumer Goods Analytics Summit 2018
Review the sights and sounds of RCAS 2017 before registering for next year's event, April 25-27, 2018, in Chicago.

Peter Breen
11/23/2017
Snickers Bases Coupon Value on Social 'Hanger'
The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

Peter Breen
11/21/2017
The Iceberg That Could Sink Traditional Brands
A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

Peter Breen