Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

5/30/2017
Marketo Unveils a 'MarTech Accelerator'
Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

Peter Breen
5/29/2017
ChannelAdvisor Boosts Fulfillment Chops
E-commerce solutions provider ChannelAdvisor Corp. has acquired HubLogix Commerce Corp., a fulfillment and logistics platform that automates order management.

Peter Breen
5/25/2017
Same Silo, Different Day
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Peter Breen
5/25/2017
DeWalt Helps Pros Find Their Tools
DeWalt has upgraded its Tool Connect product management system to help professionals keep better track of their tools on job sites.

Peter Breen
5/25/2017
Unilever Tops Gartner's Supply Chain Ranks
Amazon joins Apple and P&G in qualifying for the consultancy's "Masters" category of sustained leadership.

Peter Breen
5/23/2017
Taking the Lead in Digital and Analytic Business Transformation
As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.

Peter Breen
5/23/2017
How Leaders Focus on Value to Win
In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."

Peter Breen
5/21/2017
Using Technology to Deliver the ‘Endless Aisle’
With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Peter Breen
5/16/2017
Purina Brand Gives Dog Owners the Straight Poop
Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

Peter Breen
5/16/2017
Coca-Cola Rolls Out Next-Gen Field App
Provided by Spring Mobile Solutions, the app aims to reduce operating costs, increase workforce efficiency and drive revenue growth.

Peter Breen