Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

6/15/2017
Amazon to Buy Whole Foods Market
The e-commerce giant now officially is also a brick-and-mortar retailer.

Peter Breen
6/12/2017
CGSM Recap: The Rules of Digital Engagement
Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both.

Peter Breen
6/12/2017
Chobani's Peter McGuinness on His 'CMO of the Year' Win
Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017.

Peter Breen
6/12/2017
L'Oreal Finds Buyer for The Body Shop
The company has entered into "exclusive discussions" with Brazil-based Natura Cosmeticos SA to acquire The Body Shop.

Peter Breen
6/11/2017
SAP, Accenture Expand Partnership to Get Digital
The partners will co-innovate, co-develop and jointly go to market with solutions based on the new SAP Leonardo digital innovation system.

Peter Breen
6/11/2017
Editor's Note: Join Us in Building a Smarter Community
CGT Executive Council co-chairs Steve Sigrist and John Rossi make a call to action to the consumer goods industry in the magazine's June issue.

Peter Breen
6/1/2017
Sales & Marketing Report 2017: The Progress Report
Consumers are the industry's driving force

Peter Breen
6/1/2017
Sales & Marketing Report 2017: The Evolving Role of TPM
True optimization soon could be a reality

Peter Breen
6/1/2017
Sales & Marketing Report 2017
CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Peter Breen
6/1/2017
Changing of the Guard: Is Traditional Trade Planning Obsolete?
To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

Peter Breen