For the fifth year, Forbes has valued the top brands in the world. Five CG brands made it onto the top 25 of "The Worlds Most Valuable Brands 2015" list.
Revenue and stock performance are key indicators of retailer health, but profit is king. Companies are in business to make money and the quickest way to compare retailers on an apples to apples basis is profit margin. See who joined lululemon, Nike and the Gap at the top of Apparel Magazine's annual look at the 50 most profitable apparel brands.
L'Oreal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT.
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.
Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
