Coupons/ Rebates/ Pricing

Neolane and KnowledgeBase Marketing, in collaboration with Wunderman, are helping to optimize loyalty programs across e-mail and more.

An exclusive promotion is part of Target's $3.5 million total 2010 commitment to help combat childhood hunger and its impact on learning.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.

Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home.

Target launches a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones.

Consumers reveal why they are more likely to try products from Starbucks, Coca-Cola, Kashi, Kellogg and others over the competition.