Entertainment Tie-ins / Licensing

Jelly Belly Partners for Fashion

Jelly Belly Candy Company supplied candy to 25 talented pastry chefs and designers through a partnership with the French Pastry School.
Fathead Launches Fat Dots

Now fans can take their team pride wherever they go with Fat Dots a new accessory for the iPhone, iPad and iPod Touch.
Liptons Instagram Contest

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.
Target Searches for Mobile Innovation

Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.
Hormel's SPAM Launches Digital Campaign

Executive chef Roy Choi joins the campaign to share creative SPAM recipes, and the first-ever brand spokescharacter takes over its social media properties.
Heineken Launches App Contest

The Heineken Champions mobile and Facebook app were developed by Cultur8.
Recommended Reading for the CG Exec

Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.
Being Authentic

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Unilever Develops Disruptive Platform with Grocery Partner