Ethnic Marketing

Sephora has announced the eight selected brands who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color.

Ulta Beauty shared its 2021 diversity and inclusion commitments, which includes dedicating more than $4 million to marketing support of Black-owned brands.

If any silver lining came out of 2020, it’s that consumers are demanding that retailers take a stance on key social issues — especially equality. P&G's Crystal Harrell and ULTA's Shelley Haus share insights from this year's most creative retail campaigns that drove home the message of equality.

If younger audiences align with your brand’s targets, 2021 is your year to branch out into new social spaces. Here are four platforms worth exploring, paired with best practices and predictions to help guide your content:

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

Without paying close attention to the digital environment, the journey to achieving extensive reach and rapidly building awareness can have a lasting negative impact on perception and category growth.

Dollar General wants to expand the diversity of its product offerings, and it’s holding a virtual event that gives new suppliers a chance to meet with merchandise buyers and category managers.