Ethnic Marketing

Glenlivet Tries a Virtual Tasting Test

To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
WX Brands Acquires Jelly Jar Wines

The brand is the latest addition to the WX wine portfolio, which also includes such names as Bread & Butter, Jamieson Ranch Vineyards and Chronic Cellars.
Tostitos Turns Consumers into Piñatas

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.
Little Debbie 'Unwrap a Smile' Pallet Display

This beautifully designed and decorated four-sided corrugated pallet unit from McKee Foods’ Little Debbie stocked enough Christmas-themed cakes to make every shopper’s mouth water in anticipation.
Activia Empowers Women, Inside and Out

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
The View from Wall Street

Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.
Honest Tea Goes Beyond the Brand

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.
Post Hones Latino Market Direction

LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES.

Giant Food Picks RP3 as Agency of Record