Ethnic Marketing

Simply Good pudding and gelatin mixes are made with real ingredients and contain no artificial flavors, dyes or preservatives.

Sophie Blum believes diversity must be a "long-lasting investment in culture" and part of business strategy.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

Honest Sport will be available for early limited access at Whole Food Markets newest location in Pentagon City, Va., which opens June 29^th, and will expand to the remaining Whole Foods Market Mid-Atlantic locations in July 2016.

Market research firm BrandSpark International announces the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada, revealing trends regionally and nationally, as well as what determines Canadians' trust in a retailer.

Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.