Ethnic Marketing

McCormick's 2016 Global Flavor Report Unveils Emerging Flavor Trends, including Southeast Asian fare and the evolution of spicy flavors.

Demographic trends such as an increase in multicultural families and smaller households are influencing how America bakes.

McCormick & Company, Inc. announces plans to significantly increase the number of Organic and Non-GMO offerings in 2016. Find out what will change for the flavor company's products.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.

The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.

Lay's introduces Lay's MAXX this summer.