Mobile Marketing

Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.

These programs are expected to help the company continue making more sustainable ingredient choices and ensure consumers can make informed decisions about their cleaning and disinfecting products.

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.