Packaging

Younger consumers are expected to gravitate towards the soup giant's new sophisticated, diverse varieties in plastic pouches.

Ensuring you have the perfect package for your product requires a comprehensive, collaborative effort between all of the contributors involved in its design.

The zero-calorie beverage enhancer will debut in October.

In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.