Social Media

With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.

The biggest names in beverages, consumer technology and restaurants dominate social media conversations, making up the majority of the top ten social media brands of late. Find out what other consumer goods brands join Coke on this list.

In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.