Research Topic

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.

The Quaker Oats Center of Excellence took another step forward in its commitment to advancing the power of the oat, introducing its Scientific Advisory Board and an online hub for resources and oat research.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.

The brand introduces a new peel and serve tray package in response to consumers becoming more savvy to using avocado and guacamole.

A new report from the retail behemouth rests on Q1 2013 sales and survey data to identify ongoing trends that impact the way people shop. Find out how a lack of trust in the government will impact shopper confidence and which categories will benefit most from a gradually improving job market.

The Internet, including social media, is increasingly at the heart of everything people do, changing the way consumers interact with one another and the commercial world around them. Expert social media analysts from Mintel announce the top five trends in online consumer marketplace behavior, including their impact on the current social media marketplace.