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  • Four Impactful Consumer Trends for 2015

    Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.
  • Why the Product Information Supply Chain is Crucial for an Effective CPG Digital Strategy

    CPG companies pursuing digital strategies to improve or increase their top-line or bottom-line are finding that product (or raw materials) information management and the distribution / sharing of the information is crucial to the success of their strategy.
  • Out Far and In Deep: Embracing the Digital Path to Purchase and Cognitive Computing

    Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.
  • Coca-Cola Brand Makes a Big Comeback

    After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
  • Jockey Partners with Gerber for Childrenswear Line

    The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.
  • Deckers Steps Out with Digital Marketing

    Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.
  • 6 Benefits of Moving Your Small Business to the Cloud

    "The cloud" sounds like a nebulous other-world without definition or structure, but the reality is quite different. Moving your small business to the cloud can save you time, energy, and money, all while improving communication and collaboration among your team. Check out six specific benefits of taking the leap with your small business.
  • Amazon.com Joins Top 10 Retailers

    While Walmart once again takes the top spot, Amazons rise into a top 10 list from STORES Media is being noted as a symbolic of a shift in U.S. retail toward a genuinely multichannel future. Find out who else made the list, indicating noticeable changes taking place in the retail landscape.
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