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  • Top 10 Food Trend Predictions for 2014

    The Supermarket Guru predicts that social shopping, healthy snacking and millennials will shape consumer trends in the New Year. Find out what other dramatic food changes will stem from ever-changing consumers and their relationships with merchants, brands and food.

  • Five Trends to Follow in Retail

    Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.

  • Kellogg Keeps Digital Shoppers in Mind

    It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

  • Symphony EYC Acquires Slingshot

    The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels.

  • MusclePharm Names Chief Marketing Officer

    The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.

  • Walmart Builds Up Online Fulfillment Network

    The world's reigning retailer expects online sales to exceed $10 billion globally this fiscal year, and will open two large fulfillment centers to allow customers to shop seamlessly across online, mobile and stores. But will these steps enable the company to compete head-to-head with its largest online competitor?

  • Dixie and Dawn Outrank Apple in Brand Strength

    Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.
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