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U.S. Consumers Love Brands that Love Them
A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location. -
The Top 50 U.S. Retail Brands
Walmart holds the No. 1 position on an annual list of the 50 most valuable U.S. retail brands. Biggest risers Macy's and Amazon.com demonstrate the need to compete at the speed of retail. Find out which retailers fell off the list completely and which ones make their debut. Plus, Interbrand names retail market leaders in 11 other countries.