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  • Lay's Adds New Snack

    Lay's introduces Lay's MAXX this summer.

  • Top 15 Tweets from Retail & Consumer Goods Analytics Summit

    The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

  • Social Data Revolution in Retail and CG

    There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.

  • E-Commerce Insights

    When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

  • Amazon Creates Potential Edge for Major CPG Brands

    Amazon set the Internet aflutter when it announced its latest digital innovation the Dash Button. Major CPG companies like P&G, Clorox, Coca-Cola and Kraft are already on board with the e-commerce giant testing with Amazon Prime members. It is already being said that these in-home buttons could give big CPG players the 'leverage they've lacked in e-commerce.'

  • Review & Outlook 2015: Sales & Marketing

    It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.

  • MPOWERD Names CEO

    In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.

  • General Mills Delivers Speedy New Product Success

    Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.
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