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  • Pepsi and Twitter Announce Global Partnership

    By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.
  • Cracking the Code: Lora Cecere, Supply Chain Insights

    Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.
  • Amazon.com to Acquire Kiva Systems

    Amazon.com believes that this is another way to improve productivity by bringing the products directly to employees to pick, pack and stow.

  • 15 Brands Remain No. 1 Since 2005

    15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.
  • Walmart Leads Top 50 Retail List, Amazon.com Rises Fast

    There were several big shifts, but Walmart maintains its No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012 by a huge margin. Meanwhile, Amazon.com, which increased its brand value by 32 percent, is the largest riser on this year's list.
  • Amazon.com May Open Brick and Mortar Stores

    Analysts say the move may be inspired by the success of Apple Inc., which has hundreds of its own stores to show off interactive gadgets and accessories.
  • Starbucks Introduces Beer and Wine Concept

    Starbucks will add beer, wine and small plates like almonds and bread with olive oil dip at five to seven stores in Chicago next year.

  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.
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