RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl.
After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps.
Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
A list of the top 50 companies for executive women, compiled by the National Association for Female Executives, includes Johnson & Johnson, General Mills and Procter & Gamble. Ironically, however, another study supports the notion that women are no further up the corporate ladder than they were six years ago.
Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.
Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.
