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Mattel, Inc.

  • Products Go Pink for Breast Cancer Awareness

    How consumer goods companies are transforming packaging, products and marketing efforts in support of the cause during the month of October.
  • U.S. CG Companies Aid Chinese Earthquake Victims

    After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.
  • Wilton Industries Drives Retail Sales

    Wilton Industries solution creates a demand-driven supply network for consumer goods companies to minimize out-of-stocks.
  • Tips for Dealing in the Event of a Recall

    In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.
  • Mattel Expands Product Recall

    Mattel Inc. voluntarily recalls one toy from the "CARS" die-cast vehicle line (the Sarge character), manufactured between May 2007 and July 2007, containing impermissible levels of lead.
  • Nielsen Furthers Development of In-Store Marketing Service

    The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.
  • MEGA Brands Names Chief Marketing Officer

    MEGA Brands Inc. names Kathleen Campisano as executive vice-president and chief marketing officer.
  • Kroger and H-E-B Offer DVD Self-Rental Kiosks

    Supermarkets Kroger and H-E-B deploy TNR Entertainment DVD rental kiosks in grocery locations throughout central and southern Texas.
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