Walmart

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

Salsify and Snap36 entered into a partnership that enables brands to manage, capture and distribute 360-degree images with efficient affordable scale.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.

Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

Analytics is impacting the bottom line for brands and agencies alike.