Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.
Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.
