Data & Analytics

Consumer goods companies must “unlearn” past practices to rethink how to improve transparency using new technologies. It requires nothing less than a paradigm shift. 

State of Transformation: Making the pivot to digital.

Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.

Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.

Overstock hopes the solution will fast-track highly impactful data science projects to help the retailer deliver on its key brand promise.

Review the sights and sounds of RCAS 2017 before registering for next year's event, April 25-27, 2018, in Chicago.