Data & Analytics

PepsiCo taking advantage of the reorganization pending the recent bottler transaction with PBG and PAS.

An analytic database implementation will help the rapidly growing company analyze dozens of terabytes of data.

Ocean Spray signs a multi-year agreement for the M-Factor Software-as-a-Service platform.

Jill Beraud named PAB CMO and president-joint ventures and succeeds NAB CMO Dave Burwick.

This week, IBM announced plans to acquire SPSS Inc. for approximately $1.2 billion; a wise move according to IDC estimates, which show that the worldwide market for business analytics software will swell to $25 billion this year. Read exclusive industry analyst reactions here.

The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.

The board of directors of The Coca-Cola Company elect Joseph Tripodi as executive vice president, Harry Anderson as senior vice president, Kathy Waller as controller and appoint Connie McDaniel as chief of Internal Audit.

The new SVP has more than 25 years of athletic footwear experience, which includes top positions with Nike, Reebok and The Timberland Company.