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Data & Analytics

  • How to Unlock Value From Direct-To-Consumer Platforms

    While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
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  • Infographic: Fueling the Future of Data Analysis in Manufacturing

    Learn the pitfalls of legacy processes on the plant floor, and explore how companies tapping into real-time data collection can unlock greater efficiency and profitability. 
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  • Watch: Finding More Meaningful Insights in Data

    Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.
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  • Getting Direct-To-Consumer Right

    While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
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  • CGs Embrace Retail Execution Tech to Increase Employee Engagement

    This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.
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  • Smashing Linear Dependencies In the Supply Chain

    As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.
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  • AI-Powered Fulfillment and Distribution

    Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.
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  • The Future of Business Means Ditching 'Data Driven' and Being Data Empowered

    The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
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