Data & Analytics

The Future of Business Means Ditching 'Data Driven' and Being Data Empowered
The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
Advantage Solutions Taps StayinFront to Enhance Retail Execution
Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.

Pharmapacks' Ash Mehra & Art of Shaving's Ralph Niebles Talk New Biz Models

How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models?
AI as an Ally for Consumer Goods During COVID

Sophisticated technology such as data science and AI are proving to be a key ally in helping the CPG category both work through the pandemic, but also game plan for the post-pandemic period as well.
The Secrets of DTC Success

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.
A Portrait of the Analytics Leader: By The Numbers

There are countless ways to define leadership, but the CEO of the International Institute for Analytics has put some numbers behind things when it comes to specifically defining successful analytics leadership.
Mars & Conair Peer Inside the Crystal Ball
The Future of Retail and CG Analytics
First Look: Inside Diageo’s Tech-Infused Collaboration Center

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.
NielsenIQ Acquires Product Attribute Data Company Label Insight

The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs.