Data & Analytics

Infographic: Matching the Speed of Change With Prescriptive Analytics
Consumer goods operations have been upended like never before. Analytics can help manage this disruption and pave the way the growth, but what is prescriptive analytics, and how does it differ from predictive analytics?
Infographic: The Future of Retail Brings CGs New Data Opportunities
Connecting the consumer journey through analytics.

3 Retail Execution Rules for the Next Normal

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
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Change as An Opportunity for Retail Execution

Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.
Impact Analytics Raises $11M to Accelerate Growth

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.
Hershey Invests in R&D, New Tech to Boost Better-For-You Products

Behind this portfolio growth is a multi-pronged strategy that is expected to advance Hershey's leadership in confection and snacking.
The Tech Needed to Keep Up with Today’s Manufacturing Demands

The industry today is moving at a fast, unprecedented pace. But plant management software can ensure your facility not only keeps up, but also accelerates performance.
PepsiCo Taps Digital Shelf Analytics for E-Com Growth in Europe

The strategic partnership is designed to deliver intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail customers.
Coca-Cola Bottlers Inks Deal to Digitally Transform its Contact Center, Field Services

North American bottlers are expected to be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth.
What the Xinjiang Cotton Ban Means for CG Brands and Traceability

The consumer goods industry has been pushing forward with sustainability and fair labor initiatives in recent years, knowing that consumer sentiment and purchase behavior demand it.