Data & Analytics

The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest.

Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

As 2021 moves on and uncertainty remains, CGs must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way. One way to improve the efficiency and prepare your business for the future is adopting a sales enablement solution.

It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.

Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how.

Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.