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Manufacturing

  • Garnier USA Wins Sustainable Beauty Award

    The Award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.
  • Reckitt Benckiser Drives Sales with Consumer-Generated Video

    Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.
  • Hallmark, Walgreens Launch Digital Innovation

    Hallmark Go Cards app users can now create and pick up personalized greeting cards from a local Walgreens store the same day.
  • Kraft, Safeway Reap Benefits from Data Sharing

    Executives from Kraft Foods and Safeway divulge ROI details from their collaborative data sharing initiatives, and add real-world context to findings of the 2013 Retail / Supplier Shared Data Study. Whether you have been working with downstream data for a while or are new to the effort, this discussion provides valuable insights.
  • buzz Solutions Releases Mobile App for Retail Execution

    The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time.
  • Under Armour Adds to Executive Team

    The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth.
  • Inside the Omnichannel Shoppers Head

    A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.
  • MusclePharm Names Chief Marketing Officer

    The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.
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