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Manufacturing

  • Under Armour Adds to Executive Team

    The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth.
  • Inside the Omnichannel Shoppers Head

    A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.
  • How to Ensure Your Big Data Initiatives Pay Off

    Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.
  • Campbell Appoints President of Asia Pacific

    Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies.
  • Mars Chocolate Introduces Fall Lineup

    Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.
  • Hershey Launches First New Brand in 30 Years

    The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.
  • Smucker Invites Dunkin' Fans to Mug Up

    The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.
  • Del Monte Updates Iconic Brands

    The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
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