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Manufacturing

  • Tips to Align Shopper Marketing and Trade Promotions
    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Clorox Launches Flash Sale on Facebook
    Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

  • Guess? Elects Chief People Officer
    Guess?, Inc. announces two important appointments to its senior management team: Chet Kuchinad as Chief People Officer and Amber Tarshis as Senior Vice President, Marketing.

  • Unilever Invests in Internet Marketing
    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • SC Johnson Introduces Low-Waste Cleaners
    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

  • Direct to Consumer Continues to Rise
    A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months.

  • P&G to Cut Non-Manufacturing Jobs
    In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

  • Columbia Sportswear Expands Global E-Commerce

    PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.
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