The transaction is expected to further strengthen PepsiCo business in Brazil and expands its portfolio in South America's largest macro-snack category.
ConAgra Mills along with IBM and SignalDemand announce that ConAgra Mills is using IBM's Smarter Commerce-based solution and its predictive analytics capabilities to increase supply chain efficiency.
The formation of VCT&DG Mexico, a joint venture between Concha y Toro S.A. and Digrans S.A., now serves the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country.
With the sale of its North American Fresh Bakery business now complete, Sara Lee now turns its focus toward the sale of EuroDough, its European chilled dough business.
Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.
The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.
