Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."
Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.
Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.
Under Armour’s newest system includes first recovery sleepwear line created in collaboration with Tom Brady, using bioceramics technology, to help athletes optimize rest and recovery.
L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
