Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.
1WorldSync Showcase enables global exposure for brands and sellers and a venue for buyers and developers to find new products with commerce-ready content.
Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.
Apple and Nike introduce a smartwatch pairing Nike Sport Bands with Apple Watch Series 2, featuring GPS, a two-times-brighter display, water resistance to 50 meters, a dual-core processor and watchOS 3.
For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.
Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.
