Mobile Technology

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.

Discover why Sugar Australia has selected to implement StayinFronts mobile retail execution and analytics solution.

Oracle's latest POS offering allows Perry Ellis to provide secure payment via tokenization, enhanced customer interaction and accept Apple Pay.