Mobile Technology

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

The highly anticipated Apparel 50 report examines the profit margin of the industry's top public manufacturers and retailers and ranks them. The following is a look at the top manufacturers on the list.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.