Product Information Management

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

A look at how today's new digital reality — and the need to adopt new tools to remain competitive — will impact manufacturers’ 2021 plans.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.