Product Information Management

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

When it comes to New Year resolutions, consumer goods companies must remember that their business data needs to get healthier, too.

The addition improves Gladson’s ability to provide accurate, quality data to the CPG marketplace.