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Product Innovation

  • OREO Invites Fans to Personalize Packaging

    OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020.
  • Using Innovative Tech to Win in New Markets

    Lack of infrastructure, unfriendly environmental conditions and a shortage of skilled labor, are just some of the obstacles consumer goods (CG) companies face when expanding into new geographies. However, leading CG companies are taking advantage of this opportunity by leveraging innovative technology solutions to increase sales by up to 8 percent, reach customers much faster and reduce ordering costs by nearly 80 percent. Heres how they do it.
  • CG Leaders Discuss Insights, Innovation and Action for Growth

    Insight, innovation and action are key levers of growth that are cross-functional themes. That is why consumer goods community leaders reunited (now in its 17th year) to engage these important areas of focus, during the 2015 Consumer Goods Business & Technology Leadership Conference.
  • The Honest Company's Simple Preface Powers it from Start-Up to $1.7 Valuation

    Honest Company founders Jessica Alba and Brian Lee discuss their company's meteoric rise from start-up to billion dollar valuation.
  • Mondelez International's Mark Dajani Wins 2015 CIO of the Year

    Presented at the 2015 Consumer Goods Business & Technology Leadership Conference, the award honors the Chief Information Officer who has made the largest demonstrable business impact within his or her consumer goods organization through the implementation and successful use of technology.
  • CGT Announces 2015 Business & Technology Award Winners

    CGT announced the winners of its annual Business & Technology Leadership Awards during an awards ceremony at the 2015 Consumer Goods Business & Technology Leadership Conference. The awards recognize consumer goods companies for transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth.
  • Walmart Sales Will Remain Flat After E-Commerce Investments

    Walmart told investors total net sales growth will be relatively flat for fiscal year 2016, in part to its investments in new technologies, including e-commerce and digital capabilities. Find out what cutting-edge digital and supply chain improvements Walmart is making.
  • Three Steps Every CPG Company Must Take to Become a Digital Business

    Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation.
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