Sales Force Automation

Based on the concept of guided execution, a new generation of mobile applications will help CPG companies rethink and reinvent field sales operations,guiding teams with best practices and standard processes that are leveraged end to end.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.

Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.

New research from CGT and SAP takes a deep dive into one of the most popular areas of investment among consumer goods manufacturers: Mobile sales execution.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.

Mobile devices are everywhere, and the statistics on end-user adoption are staggering. New research ascertains adoption rates in the CG industry.

Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys.