Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.
A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.
National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.
The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.
The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.
This Forrester report will help you decide whether a mobile app is right for your brand, weigh the advantages of driving brand affinity, customer engagement, and possible revenue versus costs in time and resources and includes successful examples.
