Straight Talk

The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.

There is still a lack of consensus on what is really involved in sales and operations planning.

Manufacturers and retailers alike cannot ignore these strategies.

What strategy is best when entering new markets? This months Straight Talk debunks myths commonly encountered, focusing on operating models and technology solutions.

Is the technology too risky or a necessity for visibility?

When it comes to The Internet of Things, many organizations seem focused on back-office functions like manufacturing and logistics, however, consumer-facing initiatives are also being implemented and are having a major impact on customer relations. This months Straight Talk takes a look at the myths and realities around this game-changing technology.

Learn from the experts as this issue of Straight Talk takes on the naysayers and explains what effective product data management can provide.

Join the discussion in this month's Straight Talk as our experts set the record straight around getting the most from data and analytics strategies.