Straight Talk

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.

Connecting best-in-class practices for collaborative success.

How do you separate fact from fiction when navigating new business opportunities?

With the adoption of Cloud platforms increasing, what are its true capabilities and benefits?

With such a varied scope in the industry, what is really involved when it comes to retail execution initiatives? We asked the experts to shed light on why these strategies involve so much more than a standard software implementation.

Can big data initiatives live up to the hype and deliver on enormous expectations? Industry experts reveal the truth about why the industry should continue it pursuit of big data glory.

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.