Trade Promotion Management

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Andrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques.

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.