Trade Promotion Management

The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.

An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations.

Ainsworth Pet Nutrition has selected the Exceedra integrated business planning solution in an effort to optimize its business and sales & operations planning processes in support of the company’s growth strategy.

Failed trade promotions cost CPGs billions of dollars annually. Learn how to break the cycle in this e-book.

True optimization soon could be a reality

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

The Canadian company picked Exceedra to help optimize its business and sales & operations planning processes.