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Stay Ahead of The Competition in Your Major Accounts
When a large proportion of your business is funnelled through a few major retailers it can make for a very high pressure environment. Learn how a pre-configured Trade Promotion Management (TPM) solution can help you achieve a rapid return on investment on your valuable Trade Funds. Download the latest industry White Paper to learn more. -
Straight Talk: Experts Debunk TPM Myths
This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.