Trade Promotion Management

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.

To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.

The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.

A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.