CGT Archives

The Original Lite Can features the high quality ingredients and the unique brewing process.

Consumers can score a first taste before the product hits shelves through a digital scavenger hunt.

One of Nestle's 'billionaire' brands, KitKat, is launching its first boutique, in Japan.

Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.

We have heard the argument by some consumer goods manufacturers that direct-to-consumer e-commerce will upset their retailer. This is changing. The Apparel & Footwear sector moved beyond this argument, and other sectors are soon to change the dynamic as well. Whether they open their own stores, follow China's model of a store-within-a-store, sell via Amazon or direct-to-consumer via web sites, change is upon us.

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.

The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.

Because we know it's important to stay on top of your retail customer's strengths and weaknesses, we're bringing you new research findings from our sister publication, RIS News, which benchmarks the progress of omnichannel strategies in retail.