CGT Archives

Kroger Speeds Innovation with PLM

The implementation is part of Kroger's Customer 1st mission, which will transform business operations to improve the customer experience and deliver the highest quality products and services.
DSR Enterprise Vision

IBM Corporation and Relational Solutions collaborate to reveal tactics for achieving long-term sustainable success with an enterprise DSR.
P&G Offers Virtual Beauty

The new multi-branded application is expected to enhance beauty regimen and purchase experience.
Doritos Gets Face Time in Brazil

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
WONKA Taps YouTube

WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.
L'Oreal Launches iAd

L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.
PERT Plus Fans Elect MiLB Stars

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
Campbell Invests $30M in Brand Innovation

The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.