CGT Archives

Chobani Pushes Ads

The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
Dove Celebrates New Line

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.
Peeps Launches New Online Store

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.
Pop-Tarts Gets Creative

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.
Hallmark.com Doubles Online Sales

Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.
You Can't Help But Be Inspired

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
The Best Possible Combination: Jim Coleman, Accenture

A changing and challenging consumer goods landscape is driving Accenture's focus on software to supplement its industry offerings and to better serve consumer packaged goods (CPG) clients. Here, Senior Executive Jim Coleman explains how the company's recent acquisition of CAS builds on that intent.
Campbell Soup Plans to Reduce Childhood Obesity

The company will invest $10 million over ten years with the goal of reducing childhood obesity and hunger.